Coca-Cola have joined forces with the WWF with this new project which is focused on raising awareness and funds to help conserve the home of the Polar Bear and create a positive future for the Arctic. The campaign will also see the largest number of European countries ever come together to support an initative to help raise awreness for a common cause.
The London event showed Polar Bears in a fun and interactive experence and we were able to be photographed up close and personal with the Polar Bears (well sort of).
This picture shows Myself, Emmy and George who's Mummy Lucy blogs over at Lucy's Mad House alongside the Mummy Polar Bear and her 2 cubs who are the face of this campaign and will feature on new Coca-Cola packaging.
While us Mummy's were very busy hearing all about this new campaign our 'wild cubs' frollocked in the fake snow and had a wonderful time.
After the fun of the fake snow and attacking everyone within sight with it - the kids not us! We headed for a wander around the science museum and then into the IMAX to watch the short documentary Arctic Home, where we got to hear more about the Arctic and how climate change is effecting the lives of the Polar Bears, and followed a journey of the Mother Bear with her 2 baby cubs.
We had a great day and plan on re-visiting the museum on a later day to have a wonder around some more.
More about this campaign and how you can help:
The Polar Bear has been a long-standing icon across the Coca-Cola advertising for 90 years and it helps to represent the family and togetherness of the brand, which is why Coca-Cola is pledging £3 million over the next three years towards conserving their Arctic home as well as bringing their plight closer to home for millions of customers. The funds raised through the campaign will allow the WWF to use their extensive scientific network and conservation expertise in a variety of ways, including conservation planning for the last ice area - an area of over 1.4 million sq kn in Northern Greenland and Northern Canada.
Coca-Cola and WWF are calling for everyone to find out more, get involved or donate by visiting www.artichome.eu
How the money will be used:
Creating a safe home
The Polar Bear needs help to give it a safe, sustainable home. It lives, hunts, mates and breeds on the sea ice, but with that rapidly shrinking, WWF is working to protect and manage what is still there.
Understanding Polar Bears
Before we can work out how best to protect the Polar Bear population, we need a better understanding of them. Due to the challenges of the Arctic environment it's difficult and expensive to even get an accurate count of how many bears are left. Part of the money raised by the Arctic Home campaign will be used to fill in the gaps, allowing us to study the Polar Bear population and habitat.
Conflict between bears and people
As the ice retreats, Polar Bears are being forced to spend more time on land hunting for food. People in several Arctic communities are reporting an increase of bears in and around their communities. This is dangerous for people, and dangerous for bears.
To reduce that risk, part of the funds raised by the Arctic fund campaign will go towards WWF research and actions to help communities live in harmony with the Polar Bear population.
Polar bear summit
WWF is encouraging Arctic governments to hold a Polar Bear summit this year to put a spotlight on the Polar Bear and the issues it faces. Held with the help of funds from the Arctic Home campaign, a major event like this will attract high-level interest from government leaders. While WWF's efforts can help sustain an Arctic home for Polar Bears, government support will also be needed.
Tackling climate change
WWF works with communities, businesses, governments and international organisations (like the United Nations and the European Union) to help them reduce greenhouse gas emissions by reducing deforestation, by making much smarter and more efficient use of energy, and by movingto clean renewable sources of energy. Even if we reduce greenhouse gas emissions very quickly, some climate change will continue through the coming decades because of the greenhouse gases we have already emitted. So WWF helps communities, organisations and governments to understand the interdependence of people and nature and to adapt to a changing world, working in new ways to build resilience into the natural systems that support our lives and livelihoods. Part of the funds raised through Arctic Home will support WWF's work to tackle global climate change with the goal of slowing change in the Arctic and globally. It will also help WWF understand how climate change will affect the Arctic so that we can help people and wildlife adapt to their changing world.