How much time do you spend looking for lost items?

**Advertorial feature with Neatlynamed**

I seem to spend my life looking around for things the kids have managed to lose – often minutes after being given these items.

They choose a new toy or a sweet in the supermarket, clutch it tightly all the way home and then the minute they walk into the house and take off their shoes and they can play with it or eat it….it’s lost and gone forever. I know my house is a decent size but its certainly no Tardis but the rate and speed things disappear into a black hole I am beginning to wonder just what is going on.

Is there another person in this house hiding them all? and why are they always lost when you are in such a hurry? With the back to school rush about to start I have begun the hunt for all the uniform I know I have washed since the end of the school year and put safely away….and now I am once again searching for the PE bags I know I put in the kids wardrobes, and saw them wearing while playing a game of athlete’s (making up obstacle courses and racing each other) only last week but can I find where they are now?…..Of course I can’t.

I’m not alone however, Neatlynamed, manufacturers of labels for children’s clothing and belongings, conducted a survey with 1000 mums which highlights the staggering extent of lost items including how much parents spend replacing missing items and the time spent looking for them.

The survey revealed that us Mums spend £1,589 replacing items lost by their kids before the age of ten – and nearly two days in total looking for them.

Researchers found the average youngster misplaces a total of 483 belongings between the ages of three and ten – with hats, jumpers and cuddly toys among the most commonly lost items. And 62 per cent of possessions which go missing, such as coats, school uniform items and books, are NEVER found again. But this might not surprise mothers as the fridge, the tumble dryer and the roof of a car are among some of the strange locations lost items have later been discovered.

Fiona Mills from Neatlynamed said:

“We commissioned this research to show just how difficult it can be to keep track of children’s belongings. Mums might not realise how many items will go missing during their kid’s formative years so it’s really interesting to see the figures for this. As mums prepare for going back to school over the coming weeks these findings also make you wonder just where all the items lost disappear to.”

It was revealed that school or nursery is the place children tend to lose things most often – followed by when playing inside at home. And around half of mothers said they have known their little ones to lose items within just 20 minutes of getting them for the first time – I can certainly agree with this one.

Four in ten mums admit they’ve had to replace the same item repeatedly and 47 per cent of kids have even lost items belonging to their mother. Just 16 per cent of mums believe their little ones really appreciate the value of their belongings. I find that hats, gloves and scarves are the items which go missing at school the most here, put down and forgotten about as they aren’t used to wearing them or are in too much of a hurry to put back into pockets and bags.

A third of mums admit their child doesn’t think about the possibility of losing things they own, 55 per cent admit kids find mislaying items traumatic. However, six in ten mums said losing items as a child helps them to appreciate the value of things later in life.

I find my kids really don’t care much when they lost something as they just expect me to go and buy another – although when I don’t replace them they then get upset and start searching again.

Labelling school clothes

Parents will be spending a lot of money over the coming weeks buying school uniforms, bags, water bottles and stationery for their children, and by having these clearly named and labelled if they do get misplaced there is a higher chance of them being returned. Whether they are starting school for the first time or you are seasoned ‘school mum’ it certainly does make sense 

If you are yet to purchase name labels for your children then please do take a look at Neatlynamed, they provide a range of self-adhesive stickers and name labels designed for children’s clothes and personal items. This includes its Peel ‘n Stick clothes labels, iron-on labels and shoe and sock labels as well as stickers for marking personal belongings. All labels can be personalised with a child’s name, choice of colour and an icon, and this week they have launched a new range of Disney themed clothing labels to help engage children in looking after their items and ensure they are easily identified. The new brightly coloured labels feature some of the most popular Disney characters including those from Cars, Planes, Frozen, Disney princesses as well as Mickey Mouse and friends.

Parents can check out the full range of products and place their order at

Are you ready for the back to school rush yet? Do you know where the kids have hidden their bags and shoes?


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