Sevi – Another great name joins John Crane

I am a huge fan of wooden toys, Emmy has quite a few and I am always looking to add to her collection as not only do they look great, they can be passed down as unlike plastic toys they wear extremely well and don’t take batteries! (always a bonus).  John Crane Ltd have just signed a great new deal which will bring another fantastic Brand Sevi to their wooden toy range.

A little about Sevi and a few pics of their great products –

1920 – At the beginning of the 1920’s Sevi excited the local market with their small, hand made masterpieces.

1930-1940 – To keep up with a now growing market, new machinery was purchased to support the craftsman’s skills. Automation did not affect the high quality of Sevi but enhanced it.

1950-1960 – The booming economy lead to a new craze of giving children small ‘surprise’ gifts. Inspired by this Sevi continues today to producing not only toys but objects that express the warmth, wonder and friendliness of a child’s world.

1970-1980 – This was the brands boom years with new characters born – the Happy Clown is still in the line up today, reborn in the newly styled Le Cirque collection

1990-2000 – Sevi is acquired by the Trudi Company in 1998, remaining faithful to it founding principles and values; Sevi continues in hand crafted wood, caring for detail and dynamic creativity. Stringent safety testing is applied to all products and Sevi was awarded UNI EN ISO 9001 certification in 2001.

2010 – Sevi chooses John Crane Ltd to distribute to retailers in the UK, and a strong wooden partnership is born.

To view a greater collection of Sevi products visit John Crane’s Facebook page and view the Sevi album.

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