4 Essential Strategies to Earning More Money as a Blogging Mum

Many people think traffic is the cure-all for bloggers.

This actually makes sense. More traffic equals more potential customers, which leads to more money in your pocket especially if you run ads on your blog too.

Let’s think about this for a second, though. As mothers, we are constantly finding creative ways to solve our daily problems. Why not do the same with our blogs?


Traffic is certainly one fix to earning more money blogging. With this article, I’ll cover a couple of ways to get more traffic, but I’ll also introduce two other strategies you might not be utilising – even though you should be.

  1. Create Really Awesome Content

Content is king, and it (almost) always will be. As a mummy blogger, there are literally thousands, if not millions, of other blogs just like yours out there.

How do you stand out from the crowd?

The answer is create truly remarkable content that makes your readers drool for more.

Know your audience, then create content that solves their most burning desires and pains. As fellow mums, what do you think that might be?  Of course seasonal content is always going to do well if it is well written – Christmas Crafts, Elf on a Shelf ideas, Valentines, Easter etc.

Awesome content will forever be the number one way to boost your site’s traffic and ultimately increase your earnings.

  1. Start Using SEO to Your Advantage

If you aren’t using basic SEO to drive more traffic to your site, you’re missing out on a goldmine of potential customers. Stop what you’re doing and take the time to make a few small changes to your site’s pages and posts.

An in-depth SEO analysis is a quick, painless way to identify where to focus your efforts. There are plenty of SEO tools available that do this for free.

In addition, many moms are using WordPress to run their blog. A simple plugin such as Yoast SEO can help ensure your pages and posts are optimized.

Stop letting traffic slip through your fingers and implement a basic SEO strategy for your blog.

  1. Actively Seek Out Other Ways to Monetize Your Site

Let’s put the traffic strategies aside now and focus on other ways to earn more money. How can you utilise the existing traffic – no matter how big or small – to generate income?

One way is through affiliate marketing. Chances are you’ve already mentioned a slew of products that you’re a fan of as a mom. What if you could strike a deal with those companies and gain a commission every time your readers purchased one of them? That’s the power of affiliate marketing.

Amazon has a super easy affiliates program that anyone can use to get started today.

Another way is through premium content. Think about a number of problems you’ve already helped your audience solve. How can you package that content into a repeatable system that your audience can follow? Maybe you could write an in-depth eBook on a topic that readers can purchase and download.

There are literally hundreds of options you have at your disposal. I know your time is valuable, so don’t feel the need to spend more of it on your blog. Take 5 minutes from your already allocated time and focus on brainstorming other income streams.

  1. Maximize Engagement with Your Existing Audience

The final essential strategy to earning more money is simple – talk to your audience.

Who – besides yourself – has a boatload of mummy problems waiting to be solved? Bingo. Your loyal subscribers.

If you can get inside their heads and come up with a solution to those problems, you’ll have people throwing money your way.

With only have a handful of people on your list, you have a large enough sample to work with.

Reach out to them through email or social media. Ask for a few minutes of their time, and frame it so that they know you’re just trying to help them even more.

This is something so many bloggers neglect, and it leaves a ton of potential earnings on the table for others to grab.

Summing It All Up

Earning more income through your blog is all about generating more traffic and making the most out of existing traffic. Using these strategies will send you well on your way to making more money.

What other ways can you think of?

“This is a collaborative post”

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