Find your niche to feel confident there’s demand for what you’re offering and that you’ll fight off the competition.
Your Unique Selling Proposition (USP) can either be unique products or services or, in a crowded marketplace, superb customer service, quirky branding or creative communications. Website
A well-designed website that’s a pleasure for customers to use and allows easy maintenance is the foundation of online success.
And when customers visit your site, there’s a good chance they’re there to buy – so make sure it’s set up for eCommerce.
Upskill
The nuts and bolts of business apply online as well as in a business with physical premises – you might need to upskill to get to grips with markets, decision-making and project management.
Online business management degrees empower you with the latest entrepreneurial techniques and you can complete coursework when it suits.
SEO
Search Engine Optimisation (SEO) involves making sure that the technical parts of your website and the content on it contain all the elements that search engines like Google love.
Without SEO, no-one will find your website because it won’t rank highly in search results. But with it, you’re on to a winner. Don’t worry though if this is alien to you as you can easily find an SEO agency online who can help you with this.
[AdSense-B]
Content
Your content includes the words, images and videos places throughout your site – everything that projects the personality of your brand and converts consumers into customers.
Developing a content strategy will help you work out what you need to create and how it will engage customers.
Social media
A presence on social media complements your quality website and great Google ranking.
Pick the right platforms to bring you closer to your customers – creating a Facebook Group is a great idea for connecting with other mums who can help you form a loyal online tribe.
One great tip is to keep the branding the same throughout all social media platforms – try to have the same name throughout so you are easily found and are identifiable.
Email subscribers
Including an email sign-up form on your website allows you to capture valuable data in a legitimate way. You will of course to adhere to GDPR rulings and can’t just sign up people without permission – they need to know what data you are collecting from them and also how it is stored.
Customers who give consent to marketing communications are probably interested in parting with cash – so you can send them an interesting newsletter or info about special offers and sales.
Setting up your own web enterprise can be tricky, but it might feel more satisfying than making money for someone else in a salaried job.
These seven tips for busy mums setting up an online business can help you achieve a great balance between career and family.
Subscribe to get the latest posts sent to your email.
Clare
Hi, I'm Clare (Emmy's Mummy). A former Nanny and Mother of 2 - Emmy (born February 2010) and Harry (born October 2012). We are Essex based and share our adventures and misadventures of a busy crazy life.
